Palm Beach County has been in love with the sexy sport of polo for years, but now the game of kings is starting to attract more of a national audience. As more attention is given to the majestic sport, the spotlight is also shining on West Palm Beach and the surrounding area. This Sunday CBS Sports will broadcast the 2018 U.S. Open Polo Championship from the International Polo Club Palm Beach in Wellington.
Most locals know that polo takes over the western part of the county during the winter, but I was surprised to find out during an interview on CBS12 News at 9am that the Polo Association’s clothing line is also based in West Palm Beach. U.S. Polo Assn. is the official brand of the nonprofit governing body for the sport of polo. The brand has a worldwide distribution with 1,000 stores. It offers apparel for men, women, and children. It has grown to also include footwear, travel and home goods. The headquarters of this growing empire is located in an office near Palm Beach International Airport.
As polo the sport and as a fashion icon continues to grab a foothold in American culture, it will increasingly become a powerful recruitment tool to bring more tourists and businesses to Palm Beach County.