It didn’t take long for Eric Roby to start popping up on TV and computer screens after leaving CBS12 as a main news anchor for nearly two decades. Roby has just launched South Florida’s premier real estate and lifestyle TV show called Live Happy Here with Eric Roby. You can check out the link above to see what the show will look like as it focuses on different South Florida neighborhoods. Currently, the goal is to fully launch the weekly show by the end of the year on a local network.
“I’m so excited to bring two of my passions together. After leaving news I became a realtor with Illustrated Properties. Now with Live Happy Here, I can combine both worlds: TV and real estate. It only makes sense!” Roby said. “The Palm Beaches deserves a show like this. We have a lot to be proud of and I’ll highlight why anyone could live happy here.”
Eric Roby has created and built the production from the ground-up. In addition to filling the familiar shoes of Executive Producer and TV Host, he’s also the Chief Marketing and Sales Officer. Roby said, “This is a logical progression in my career and it gives me a chance to flex my marketing strategies that I’ve developed while producing 25 years of TV news.”
Currently, Roby is searching for the right sponsors to help launch the show that promises to modernize how the real estate industry targets key audiences. “In addition to the TV broadcast, sponsors will also enjoy our online marketing strategies. For the cost of one sponsorship, clients will get the most cost-effective exposure to key demographics on both TV and the internet,” Roby explained.
“My goal is to make this fun TV to watch. It has an HGTV feel to it. It’s far from the bad news I used to have to report on every day. I love that and I hope the viewers will too, exclaimed Roby!